Check mailing campaign reports


Check the reports of a mailing campaign to review opens, clicks, unsubscribes, bounces and other activity data for the send.



The Mailing module offers reports with the results of each campaign you send.

These reports help you assess how a campaign performed and understand how subscribers interacted with the email.


  1. Go to the Mailing module.
  2. In the side menu, click See reports.
  3. Select the campaign you want to review.
  4. Look at the metrics available in the report.

Information available in the report

Within a campaign report you can see different activity data.

Country

Shows the percentage breakdown of recipients by country.

Sendy identifies the country from the IP address the subscriber opens the email from.

Campaign activity

The report includes the following data:

  • Recipients: total number of subscribers contacted.
  • Opened: subscribers who opened the email.
  • Not opened: subscribers who did not open the email.
  • Clicks: subscribers who clicked one of the links included in the campaign.
  • Unsubscribes: subscribers who unsubscribed.
  • Bounced: emails that could not be delivered. This usually happens because of an error in the subscriber's email address.
  • Marked as spam: subscribers who marked the campaign as spam.

Link activity


The link activity section shows which links in the campaign received clicks.

You can download the overall link activity, or download the information for each link individually from its download button.

Difference between unique clicks and total clicks

Unique clicks show how many subscribers clicked a link, counting each subscriber only once.


Total clicks show the total number of clicks a link received, counting every time the same subscriber clicked.


For example, if the same subscriber clicks the same link three times:

  • It counts as 1 unique click.
  • It counts as 3 total clicks.

Tip

Use unique clicks to see how many people showed genuine interest in a link. Use total clicks to measure the overall activity that link generated.

Latest subscriber activity

The report also shows a summary of the last 10 subscribers in different categories:


  • Last 10 opens.
  • Last 10 unsubscribes.
  • Last 10 bounces.
  • Last 10 marked as spam.

You can download all the activity from these sections using the download icon to the right of each heading.

Download information by country

You can also see and download the campaign information broken down by country.

This information can help you understand where your campaigns are being opened from.

Download the report as a PDF

You can save the report as a PDF from your browser's print options.


  1. Open the campaign report.
  2. Open the browser's print options.
  3. Select the option to save as PDF.
  4. Save the file to your computer.